Picture Credits:- NDTV.com
In our first micro blog of this series, we have explored why demand forecasting is a potent weapon for Indian textile industry. Let us explore varied factors that affect demand forecasting in textile industries, especially in the Indian context.
Changing Consumer Preferences
Consumer preferences are constantly evolving and can have a significant impact on the demand for textile products. For example, if there is a sudden increase in demand for eco-friendly products, businesses must be able to adjust their production accordingly to meet this demand.
Picture Credits:- Statista
The Indian economy is subject to fluctuations, which can impact consumer spending and the demand for textile products. During times of economic hardship, consumers may be less likely to purchase luxury items, such as high-end clothing.
Picture Credits:- Indian Textile Journal
World GDP growth and textile consumption (per capita)
The Indian textile industry is highly competitive, with many businesses vying for market share. The entrance of new competitors, changes in pricing strategies, and changes in marketing tactics can all impact on demand for textile products.
Picture Credits:- ORDNUR
Demand for textile products can vary significantly depending on the season. For example, demand for winter clothing is likely to be higher during the winter months than during the summer months. This seasonality must be considered when forecasting demand.
Picture Credits:- Tissura
Raw Material Availability
The availability of raw materials can also impact demand forecasting in the Indian textile industry. For example, if there is a shortage of cotton, businesses may need to adjust their production accordingly, which could impact demand for their products.
Picture Credits:- The Hindu
Advances in technology can also impact on demand for textile products. For example, the development of new fabrics that are more durable, eco-friendly, or have unique features can impact demand for traditional textile products.
Picture Credits:- Fibre2Fashion
In our upcoming blog, we shall clearly explore different ways to brace Indian textile industry from these rapidly changing factors that effect demand forecasting. And until then, happy forecasting!